Only Curls London Review

Posted by Elizabeth Alex on

Only Curl London products have everything, the best ingredients, yet it feels like there’s nothing in my hair. But here’s why that’s a good thing. Hope you find my review useful.


I always thought talking about my “favourite” products would be unfair; especially to beginners who may not have any preferences yet. My preferences may not be your preferences. I love gentle floral scents, voluminous hair, soft yet shiny defined curls. The first brand ever to make me adore my frizz was Only Curls London. If you ask me, I think this brand is the Ashanti of all my products and I’ve loved it since the first time I used it in July 2018. Being a product reviewer I don’t always get to use what I love but if you ask me what my favourite line is, this is it. These products may or may not work for you and that’s a decision you have to take total responsibility for. User discretion advised, as always. 

Does Only Curls have protein?

The shampoo, conditioner, and styling creme are protein-free but the gel had one protein. The whole line has coconut oil that mimics protein. But overall, if you ask me this line is very moisturising with minimal protein content. 

Only Curls London Cleanser & Conditioner


When I want bomb results without deep conditioning,  NO finger coiling, twisting, this is what I use. The Only Curls All Curl Cleanser is the shampoo and lathers a LOT. I need only one pump to massage my scalp and use the lather to wash my hair. This shampoo is everything I have ever wanted in a shampoo - it’s clarifying, nourishing, and moisturising all at the same time. The most unique thing I found about this shampoo is that it helped me detangle as well, so its perfect for the days I don’t even feel like prepoo! While I find it clarifying for my hair, some find it moisturising, so this shampoo is versatile like that. 

I love that the Only Curls All Curl Conditioner comes in a tiny pump bottle. Although you need to pump quite a bit to take enough conditioner, I think it’s a smart design because this conditioner is very rich! You *don’t* want to use too much. It has a beautiful slip and I am able to work with it to create silky-wet-ribbons and for this result, I left all of it in! I usually never leave regular conditioners in my hair but I make an exception with this one and the Curly Ellie Conditioner

Both cleanser and conditioner are protein-free, making it perfect for low porosity hair or protein-sensitive hair. However, ingredients like coconut oil may not work for everyone. Yes, there are many who are coconut-sensitive also! 

Only Curls London Styling Products


This was July 2018 result, my first time with their creme and gel. I wasn’t sure how much to use so I used only little but LOOK IT - I love how light and defined, how natural my hair looks with it. Not sure if you noticed but I was in love, from the get-go. I don’t know what you think of me singing so many praises but no lie, this has to be the most elegant thing I put in my hair. Let me elaborate, these products give me NO BUILDUP, no product-y-heavy-hair feelings, and did I tell you the smell is lovely? I imagine this is how a lady like Audrey Hepburn may smell like. All products have the same scent. 

How I apply Only Curls London Products


Even though it has Shea butter, these products are very light weight, spread easily and I just think they are no fuss products really. It’s my go to on my off days :)

The Creme is protein-free, however, since it has POLYQUATERNIUM- 37 it could cause build up on fine, thin hair.  Since the gel is a cream-gel anyway, if you have fine thin hair then you can probably use the gel alone for best results! 

The Gel has hydrolyzed quinoa protein towards the mid-end of the ingredient list. So if you, like me, prefer minimal protein products then this gel is definitely it! It has medium-hold. Whenever I need a pop of extra protein to balance I use the Curly Ellie Leave-in as a primer.

If you use this gel but prefer a stronger hold, just layer another gel over. I also recommend layering especially in hot weather since this gel has glycerin. You could probably layer any glycerine-free gel OR homemade Flaxseed Gel for more hold.  Only Curls Gel is medium hold (which I prefer) using another gel  or a custard over it gives me stronger hold and also a stronger cast. So Boom. Problem solved! 

After countless wash days, refreshes, it took me over a YEAR to decide my preference for gel hold (mera-walla-hold) I prefer soft-medium hold gels and curl creams, simply because they make my curls look more natural and give me more volume too. Also another great aspect about preferring medium hold gels is that my next day curls are not wonky compared to after using a hard hold gel.

Other Products That Work with Only Curls London Creme

Other Products That Work with Only Curls London Gel

These are the products I have and use; I will be sure to update this list when I try new products!

Refreshing with Only Curls London Gel

This is how I use this gel on non-wash days, on DRY hair to make my curls look fresh! I found this very unique about this gel because usually gels need water, a LOT of water to activate but this one works on dry hair, just like that! 

Now that I have greys coming, they need a little more help. So I finger coil those grey areas with cream or a cream-gel like this Only Curls London Gel - watch tutorial here. 

PRO Tips for More Definition with Only Curls London Gel

    1. Style with this Gel on Damp hair on wash days
    2. Add this gel in between your 123 Gel Method
    3. Apply this gel once more, half way through diffusing or air drying
    4. Smooch with it!
    5. OR Don’t Scrunch!

Love Only Curls London Accessories too!


The Only Curls London Micro fiber towel for me is like the goldilocks size; not too big, not too small. Just right. I use it in two ways: .

    1. Plopping after applying leavein/curl cream just like @laura_marie_smith does #laurasroutine .
    2. Scrunching my gel in. After removing my plop, I apply gel and never scrunch with my bare hands, only this towel. 

I believe scrunching with my bare hands break my curl clumps, causing frizz. I’m sure this works for you (or not, you don’t know it yet?) it just doesn’t for me anymore. So I use a towel like this to scrunch after styling, to remove excess water out before I Wet Plop (more on this later)

Yes, I’ve tried the ₹99 Decathlon towel in the past and it always dried my hair out. It even absorbed my products out! So you want to think about investing in the good stuff that lasts longer with good care too.

Only Curls London Satin Bonnet 

It’s the cutest one I own! Notice I cover my eyes and ears too? When it’s cold it helps, and allows the bonnet to stay on as well. It was tight when I first used it, but it expands with use so yay! 

My Hairstyles With Only Curls London Gel

I love using this gel on Dry areas to refresh or to separate curl clumps like in the video

Do you have fat clumps that keep clumping back together? Like, no matter how many times you separate them, even after using oil? I love using the Only Curls London gel this way to separate my fat clumps! My hair is dry, it’s day 3 hair here in the video! I haven’t tried this with other gels but with this gel, my clumps stay separated and give me more volume, shine, and lovely scent to my hair all day!! 


The main driving force behind my product-junkiness is because I had never found “the one” product. I try soooo many products because my thirst for that perfect product combo wasn’t satiated .... Until Only Curls London. I get the BEST results using this whole line, consistently. That's how I know this is my holy grail. The smell is ever so comforting and my hair feels shiny, hydrated, and defined without any manipulation! Remember, everyone has different hair-needs so what works for me may or may not work for you. Always use your discretion before purchase. 

    Thank you for watching & reading!

    Need Help? Ask Liz here


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