I started CurlyEllie because I believe that "no more tears" should mean exactly that, for children with even the curliest, unruly hair. My motivation was the heart break of seeing my 2 year old daughter (CurlyEllie herself) wincing as I pulled the comb through her forest of curls each night.Her curls were so beautiful but so difficult and upsetting (for us both!) to manage. I turned to friends, family and social media to find the answer. I would routinely stop other parents of curly haired children and ask for advice on hair care. The only consistent theme in the responses I got was that nobody was that happy with the products they were using. This led me to develop theCurlyEllie Hair Collection.